Marketing on Twitter...
- Twitter is a free social messaging utility for staying connected in real-time. - In three years more than 60% of the 1.000 largest companies in the world are linked to a social network. - Virgin has created a team of 2.000 online customers (which called insiders) that helps the company with opinions on design and names of phone tariffs.

Is the G-20 summit a turning point for Twitter?

All the world's atwitter. Or so it has seemed over the last few months anyway. But with the G20, finally Twitter has shifted from being the story to becoming a tool with which to tell the story. It could be argued that this shift began with the Hudson plane crash but very quickly the "Twitter angle", that the news had broken in a tweet, was everywhere. Suddenly a rash of stories cropped up about news being broken on twitter, not to mention great excitement every time Stephen Fry so much as sneezed.

As the G20 protests spread through the City, Twitter is finally being widely recognised as a great way to follow events as they unfold. Here at the Telegraph we are pulling tweets into our G20 page (with some help from Twitterfall). The Guardian is collating its journalists' tweets here as is Sky here. Yesterday, Reuters hosted a live discussion with Robert Zoellick, the President of the World Bank, in which he answered questions from Twitter. Most mainstream media organisations have reporters tweeting about the summit.

And of course you can follow tweets pouring in about the G20 at Twitter Search. It's been wonderful to sit here at my desk and follow all sorts of observations, pictures and videos coming from people in the heart of the throng in central London as well as from those watching from afar.

Next month, the impact of Twitter and microjournalism on newsgathering will be examined at media140, an event which will bring together bloggers, journalists and publishers. I will be going along and you can follow my tweets on my Twitter account. I suspect that the G20 will stand out as a turning point for Twitter, and indeed social media more generally, and its relationship with journalism. I hope this is just the beginning.

But here I am falling into the same trap as everyone else and making Twitter the story again. So I'm going to shut up now and get back to watching screens.

Read all in: http://bit.ly/o0Eya #G20
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Braga, Portugal
Consultant. Live, think and act on Internet, social media, tourism and technology from Portugal. Founder Suprides, ex-Vituna, ex-Chip7. Now work in Marketing Consulting, Strategic Advisor, Global Strategies and Direct Solutions.

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